I’m a Boux Avenue student ambassador! | Boux avenue discount code

Hello my beauts, I wanted to share some really exciting news with you today eeeek! For the next year, I’m a student ambassador for my absolute favourite underwear shop, Boux Avenue. This means I have a unique discount code – EMMAS20 – which allows you to get 20% off the online store, yay! I’m also 10000% lucky and get sent a box of new season/themed goodies every month for the duration of the year, and I cannot wait to start showing you everything. I thought in this little announcement post I’d talk you through what I’ve got so far and a little bit about the store.

Boux reached out to me almost a month ago now, where of course I was on board that actual second! My two biggest obsessions have always been underwear and makeup, so this was right up my street. As a welcome gift, I was sent a gorgeous box featuring a candle, a body mist in ‘white chiffon’, and a stunning khaki underwear set.

Following this I was sent to my local Brighton store for a fitting, to try on eveeerythang and to choose another set to take home to join the collection. I had the best time in this fitting with prosecco and the most wonderful team; specifically Leila who was great to talk to and so helpful in choosing the right styles to suit my taste and shape. (We actually found out we live down the same road too which is a little mental haaha!)

I chose the Odette set, which has a lower lace band (perfect for hiding any flab spillage 😉 ) and the most gorgeous extra strap which makes your boobs look amazing. The thong is also sooo cute with two bands. This immediately rocketed to my favourite underwear set ever! You can shop the bra here and the thong here; remember you get 20% off with my code ‘EMMAS20’. (That will save you just over £10 from this set.)

This month I was sent my September box, which had another underwear set, a loungewear set, a satin teddy, socks and a clutch makeup bag. I absolutely LOVE this bra – it’s called the Natasha bra and it’s part of the Amber Davies rage (the beaut from love island!) The lining of the bra is much further in than my others, and curves upwards towards my boobs, holding them in the most perfect shape. The loungewear is also sooo incredibly soft and the perfect rainy-day-in attire.

One of my absolute favourite parts of Boux is how diverse they are. They have simple every day underwear, girly lace products and then some really sexy styles too. They also have a gorgeous selection of nightwear and loungewear, the comfiest dressing gowns you’ll ever feel and of course their accessories and extras like their candles and sprays. For those of us with bigger boobs, they have a DD+ section which I love, a lot of these styles are perfectly formulated for bigger boobs to give them the support they need and make them look amaaazing. To gain points and earn rewards, you can sign up to the VIP scheme here.

Do you shop at Boux Avenue? What do you think of my new pieces? Remember to keep a note of my code – EMMAS20 – for 20% off! xxx



  1. Katie Johnson
    04/09/2017 / 9:28 PM

    Once again, congratulations my lovely! I am so happy for you!

    All of your new pieces look lovely, I especially love the look of that satin red lounge wear. I might have to make a cheeky purchase of that! I’ve also never tried Boux Avenue before. Is there anything you’d recommend for a newbie?

    With love always,
    Katie | katielouisejohnson.blogspot.co.uk

    • Emma
      05/09/2017 / 10:16 AM

      Thank you so much Katie, you’re so kind!
      The loungewear is so comfy and the range is beautiful. 🙂 Oooh if you haven’t tried Boux Avenue you’re in for a treat – there are genuinely so many gorgeous things and the quality is fab. If you have a chance to pop in for a fitting I’d give that a shot first, and then in terms of products it’s all about what makes you feel best. Boux Avenue is the one store I can buy non-padded bras from because they’re still made with such a stunning shape and hold you really well. 🙂
      Lots of love!
      Emma xxx

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