Hello lovelies! Throughout my 4-ish years of blogging I’ve liked to every now and then write a round-up of my best tips and tricks. Generally I write within the theme of bloggers just starting out and smaller, growing blogs, as obviously that’s where I feel like I have the most tips – and I think it’s fairly beneficial to hear these things from a fellow blogger who’s really put them to the test! I hope you find these tips useful – let me know if you have any to add, I’d love to hear them!
Make your blog look good! Do you know we make up opinions of websites in under a second? That’s literally all it takes for readers to decide if it’s somewhere they want to be and so it’s so important to pay attention to your blog/website’s design and layout. It’s worth having a look around different designers but you can get beautiful web design with places such as Pipdig or Silky Ocean Studios.
Work on your blog’s niche – always write about the topics you’re passionate about, but if you can do it in a way that separates you from the rest and adds another, new dimension to your writing, that’s when you’ll see a spike in followers and engagement. With this being said, it’s really important to be original and true to yourself, so if you want to create a blog dedicated to pizza topping discoveries than you do just that. (And send me the links because that shit sounds awesome. 😉 )
Consider your sponsored posts. If you’ve been blogging for a while and have built a decent readership you’ll likely be introduced to the world of sponsored posts. Blogging is such a brilliant marketing tool now that almost every brand with a marketing team worth their bite will reach out to bloggers and influencers. This can be amazing for both parties but always always ensure it’s based around a post you would actually want to read yourself, and is fitting with the rest of your content. If you utilise these opportunities in the right ways they can be an absolute winner but always consider the bigger picture. Your followers probably won’t be too engaged if your beauty and travel blog starts featuring dog food and vacuum cleaners!
To fit with the above point, when working with brands always consider your worth. Quite often, especially with smaller brands you’ll see agents trying to get you for the cheapest possible price. Consider how many readers you have, your engagement, content, how many words are required and then come back with a price. Some brands won’t want to take it and that’s fine, but as a little entrepreneur it’s so important you value yourself and your work.
Engage engage engage! Finally, a point I always like to include – engage. 😉 This goes for socials, blogs, YouTube channels and pretty much most online platforms. You have to comminucate and reach out to other people yourself for them to come back. If we start blogs and literally just expect people to come to us with nothing in return, 9 times out of 10 it will fail. Talk to people, like and comment on posts, get to know the community and you’ll be surprised how much your reach increases but also how many gorgeous like minded people you’ll meet! Good relationships equals returning readers.
So there are my few tips of the day. Let me know if you’ve got any killer points to add!
*This is a collaborative post